The super-center is the most recent addition to the retail trade sector in Dhaka City which began appearing in 1999. To date, there are about 39 super-centers operating in Dhaka City and all of these are located in residential area of New Dhaka where maximum (i.e., 56%) lies in high income residential area. The nearest neighbor index (0.51) shows their distribution pattern of approaching random. Four different levels of super-centers are identified on the basis of centrality score. The trade areas of different levels determined by applying empirical formula of Reilly’s principle of Retail Gravitation closely match with the trade areas determined by customer-to-customer investigation. The time schedule and intensity of marketing in super-centers shows the variations among different professional categories.