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2227-202X (Online)
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Impact of COVID-19 on Non-Alcoholic Beverage Sector of India: A Systematic Review of Literature
Farah Naaz, Mohd Shoeb

To provide information on different types of non-alcoholic beverages and the impact of coronavirus outbreaks on the non-alcoholic beverage sector of India. The review of literature has been done using an electronic database. The articles were reviewed from Elsevier, Emerald, Pro Quest and Chadwyck-Healey, Scopus, Springer, Taylor and Francis, Web of Science, and Wiley. Search words; COVID-19, non-aerated drinks, fruit-based drinks, Juices, energy drinks, tax on non-alcoholic beverages, marketing strategies by the soft drink industry were used for this review. The Industry has suffered huge losses due to the limited shelf life of the products. The industry has also suffered due to the change in indirect tax structure, i.e., Goods and services tax implementation, which came into force in July 2017. However, the consumption of non-alcoholic beverages has been increased after the coronavirus outbreak, although in a very slight way. The main reason behind the increase in consumption of drinks is the different marketing strategies adopted by the industry. The COVID-19 outbreak has affected the non-alcoholic beverage sector of India, but the industry has managed to minimize the losses with its effective strategies.

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